Killa is a brand that particularly appeals to young people. This has to do with a combination of factors. One of the main factors in that is that Killa is very strong. This means that the nicotine content is considered quite intense. Young people in particular are often looking for this, which is why they end up at Killa.
In addition, Killa uses relatively low prices. When you compare the prices of Killa with other similar brands, you quickly come to the conclusion that the nicotine pouches from Killa are really cheaper in general. The intensity of the products in combination with the low prices means that many people choose this brand.